Solutions for Job Boards
Burning Glass provides a comprehensive set of solutions that generate revenue and cut costs by improving your user experience and outcomes, targeting your advertising, and creating new revenue sources.
Information is both the key to your business and your greatest challenge. Incoming job postings and resumes are the foundation of your success, but only if you process, manage, and leverage them effectively while keeping your costs down. Delivering relevant matches and a great user experience will grow revenue by driving more postings and resumes your way – but place an even greater burden on your systems and staff to stay on top of the onslaught of information.
Our solutions help you grow revenues by promoting jobs to passive candidates, driving search subscriptions, suggesting hidden talent to your advertisers, and improving user experience.
With Burning Glass, your bounty of data becomes an advantage. Our solutions read and understand free text resumes and jobs, helping you improve candidate experience by eliminating the need for time consuming registration forms. At least as importantly, we help you increase the relevance of your site to users by automatically searching through millions of documents at a time to deliver matches that make intuitive sense, not just because they contain the same words but because they resemble the kinds of real-world career transitions made by actual users, as learned from tens of millions of observations.
What’s more, our solutions help you grow your advertising revenues and generate new revenue flows by promoting jobs to passive candidates, suggesting hidden talent for your advertisers, driving database search subscriptions, and targeting banner ads.
Burning Glass solutions help job boards improve their bottom line by answering these critical questions and more:
Improving User Experience
- How can we make the registration process quicker and easier for job seekers?
- How can we help job seekers create or improve their resumes?
- How can we provide employers with qualified candidates who best meet their specific requirements?
- How can we provide job seekers with highly relevant matches that fit their unique portfolios of education, experience, skills, and knowledge?
- How can we make database search more effective, and therefore comprise a greater portion of our revenue? How can we improve the way we market database subscription?
- What opportunities are there to market job fulfillment services?
- How can we sell employers job-related or other advertising targeted to specific individual job seekers?
- What strategies can we implement to increase our banner ad rates?
- What other services or information can we provide to job seekers related to their job search?
- What other services can we provide to employers to help them find well qualified candidates?
Technically speaking, user experience is measured in terms of usability and functionality. Do visitors (job seekers) find your site convenient and easy to use? Does it support all the various activities involved in a job search? But ultimately, good old fashioned customer satisfaction is just as important to your success – the most usable and functional site in the world won’t thrive if it fails to deliver highly relevant matches to both job seekers and employers.
Using our solution, one job board saw completion rates for user registration jump from 25 to 60% – with dramatically improved data quality to boot.
Burning Glass solutions are extremely usable and functional and they deliver the most relevant matches in the industry. More specifically, they:
Simplify user registration – Our Lens/Xray™ parsing engine reads and understands resumes in detail, extracting and categorizing personal and career information as well as coding dozens of data elements (education, experience, skills, career path. etc.) and storing it in industry-standard XML mapped for direct upload to your central database. Leveraging the power of artificial intelligence, our parsing technology delivers the best accuracy in the business, emulating the human brain by using context to read and categorize information based on what is being described. As a result, you can expedite user registration and/or application by pre-populating forms based upon information directly extracted from a candidate’s resume. Job seekers simply upload their resumes and our solutions do the rest, saving time and adding convenience. Job boards which have implemented this technology have seen registration completion rates grow dramatically – in one case from 25% to over 60%. And because job seekers tend to invest more time in their resumes than in filling out forms, your database will also benefit from richer, cleaner information – rendering your resume bank more valuable.
Provide highly relevant matches – Our solutions deliver the industry’s most relevant match results by reading and understanding resumes the same way an experienced recruiter does – as a holistic set of in-context skills and experiences, not just as a collection of keywords. Where has the job seeker been? Where is she going? How does her career path align with the requirements of a given job? Our advanced technology matches people with jobs based on their unique professional, educational, and personal histories, taking into account not only specific skills and experiences but also career profiles and a Knowledge Mine™ of the most common career paths, built from prior observation of millions of job transitions.
Support all aspects of an effective job search – Being matched with relevant leads is only one aspect of a successful job search. Job seekers also need access to a professionally formatted resume that plays to their strengths; feedback on how employers will evaluate their qualifications; suggestions on local training options to help them remediate any gaps; career exploration tools; and networking/mentoring resources. Our solutions provide comprehensive support for the optimal job search, including a ResumeBuilder that helps job seekers build a detailed, professionally-formatted resume without requiring them to write and a Get Feedback module that summarizes the specific skills and credentials common across those actually placing into the kinds of jobs the user is targeting.
Drive more effective searching – Too often, having lots of jobs or resumes can feel more like a curse than a blessing. Our industry-leading match engine can search directly from a resume or job, delivering highly relevant results without the need for users to specify keywords or to profile themselves or their requirements. In addition, because we categorize and code dozens of variables from each resume, we are able to provide a full range of on-demand structured search options. With the tools in place to find the needle in the haystack, your data truly becomes an asset: the more records you have, the more likely you are to have the perfect match for each job seeker and employer.
Help employers write better ads – When it comes to job postings, the old adage holds true: garbage in, garbage out. Sparse ads with little description of the job aren’t likely to attract applicants – frustrating both sides. Burning Glass offers an innovative PostingWriter™ that helps employers craft detailed and highly specific job descriptions without having to write a sentence.
Burning Glass solutions provide you with the tools you need to get to know job seekers in-depth and in detail and to make that critical information available to employers and advertisers. Leveraging the power of artificial intelligence, our solutions read, understand, and analyze resumes, extracting dozens of data elements for each individual (education, experience, skills, career path. etc.) and storing the information in searchable XML in your central database. By making this comprehensive data accessible to employers and advertisers our solutions:
We render database search more valuable to advertisers by making good resumes easier to find.
Grow your database search subscription stream – With a few exceptions, database search subscription revenues have often proven elusive. Of course, it’s not that surprising when you consider how hard it can be to find good matches when employers are left to hack at the database with blunt keyword tools or other generalized filters. Because our Lens/Match™ engine can search automatically based simply on the job posting itself, we can render your database more valuable by making good resumes easier to find. In fact, you can eve use Lens/Match to upsell advertisers to packages that include database subscription by showing them the kinds of matches they would have access to if they subscribed.
Drive revenue from targeted advertising – Targeted advertising provides its own justification for premium pricing, whether in the form of personalized emails to selected job seekers or user-specific banner ads. Our solutions provide an extensive and reliable basis for targeting, as they are based on resume information that covers years of educational and work experience as well as demographics and provides insight into an individual’s interests, often both work and non-work related. This is particularly important for online communities where users may be reluctant to make their resumes searchable by employers. Instead, you can act as intermediary, distributing ad content or personalized invitations to those determined by our matching engine to be relevant.
Help you provide job fulfillment services – Our solutions leverage advanced technology to build a job seeker database which is truly versatile. It supports our gold standard automated matching whenever job seekers submit their resume -- but it can also be used to recommend relevant matches automatically when a job ad is placed. As a result, you can upsell options to employers for either automatic or staff-vetted job fulfillment: “Along with your ad, would you also be interested in a package that includes at least five strong matches from our database?”
Promote talent to your clients – Too often, job boards stick to being order takers. When times are flush, that may work fine. But in a tough economy, that’s not enough. Burning Glass can help you actively promote the value of search subscriptions to your customers. After all, a surprising number of hires are unplanned, or at least unadvertised. By searching the database for resumes closely resembling those recently exported by your advertisers, Lens/Match enables you to identify candidates that may be of interest to a client – even when the client hasn’t placed an ad. The message is clear: we are a valuable partner to you and subscribing with us will provide you with significant ROI.